"Once I decide what I want the viewer to see, I think about how I want the viewer to see it."
James Asher is an accomplished painter in both oil and watercolor, and is also recognized as a leader in stone lithography. A native of Butler, Missouri, he received a Bachelor of Fine Arts degree from the Art Center College of Art and Design in Los Angeles. As an art director, Asher worked for a variety of advertising firms in the Los Angeles area. He moved to Arizona in 1972 and was a principal in Cochrane Chase and Company. There he received several Printing Industry of America Awards for Excellence, given by the printing industry itself.
Asher now works out of Santa Fe and travels extensively on painting and teaching excursions. Recently he and his wife, painter Joe Anna Arnett, have been the featured artists in an ongoing television program called "Passport and Palette" that is broadcast on PBS stations across the country. Asher's work can be found in many public and private collections, including the Office of the Arizona Governor.